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Thursday, July 22, 2010

Tangent Issue Four- Digitopia

Digitopia is my latest styling venture for Tangent Magazine and although there were no real people the principles were exactly the same.
This project went through many stages of creative conversation before it eventually came to life. There were changes in approach, changes in story board but at the end of the day the objective was always the same to create an artistic shoot, that lept off the page, featuring the best of the best in Digital Prints from SS1011 and equally vivacious accessories.
The process of bringing it to life went something like this...First there was the process of selecting the dynamic prints that would be the second skin of the beautiful figures drawn by Annika Wester and then there was the all encompassing task of finding the accessories to make a truly 'psychedelic' look- as per the brief.Finally Tangents very talented art director Lloyd McAlister and I sat down to the chore of putting it all together et voila!It was a great project to be apart of and the outcome well...it speaks for itself.

To see Tangent Digital Unlimited Issue Four in Full go to http://tangentmag.com/fashion-magazine/tangent02.html

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